January 20, 2022


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The Glittering Diamond Jewellery Business

The jewellery business is experiencing a kind of revolution and the domination of gold jewellery is being challenged by a sharp increase in diamond jewellery. The prices of diamonds have doubled over a year, yet the demand for diamond jewellery has been steadily growing. Diamond merchants are more confident than ever and increasing their operations steadily. The reason is simple. Diamond prices aren’t as volatile as gold and hence give more stability to the merchants.

Kalyan Jewellers, Ghatkopar East - Jewellery Showrooms in Mumbai - Justdial

Diamond jewellery is also being seen as a break from the regular and traditional gold jewellery. More and more youth are turning towards diamond jewellery for weddings and other special occasions. Diamond rings have especially taken over gold as engagement rings buy gold in dubai . More and more couples are looking to a diamond ring as their symbol of bonding. Even the smaller towns are getting bolder and we see many big brands entering the smaller towns. While it’s the designer and branded gold jewellery that sells there more, even diamonds are catching up soon.

The sharp increase in gold prices and the necessity of jewellery in weddings have also encouraged the demand of diamond.

With this increase in demand, the Indian jewellery market has seen the entry of a good number of diamond jewellery brands. While most of the diamonds are sold by the unorganized markets and small sellers, some of the major players have made it really big with brand power. Affluent Indians now choose to go for branded designer jewelry instead of the traditional designs from the family jeweler.

It is this entry of a huge number of players in the market that has raised the level of competition. In a bid to outdo each other each brand is fighting hard to attract the consumers and hence churning out the most dazzling creations in diamond.

The online sale medium has given a great arena to the diamond business. While saving on to costs, the online diamond jewellery sites give out a lot of discounts and deals that make diamond jewellery buying possible for most.

The demand for diamond jewellery has even created a lot of diamond investors. Investors now wait for loose and unpolished diamond rates to go low and buy them in bulk. Once the markets are back to normal and prices favorable, the investors sell them at higher prices making much profit. The investment interest is however limited to bigger diamonds. Investors like to invest money only in diamond 3 carats and above. All below that mostly go in making not so expensive jewellery.

Earlier, gold jewellery items were created by goldsmiths and silversmiths who acquired their skills from their forefathers. The skills were confined to their community people alone. They passed on their knowledge and expertise from one generation to another. Such artisans not only designed jewellery but also manufactured and sold them. They operated and earned solely depending on the word-of-mouth publicity spread by their customers. Gone are those days, the demand for gold and diamond jewellery has open new avenues for many people who love to take up jewellery designing as their career. Now, gold is not only viewed as an investment option but also viewed as a beautifying and image boosting accessory. Today’s women have high aspirations and possess an outgoing nature that they desire to wear gold jewellery that suits their personality. This trend combined with the demand has made this career option a lucrative one.

Jewellery design courses span from 6 months to 2 years and are offered as diplomas and degrees. Some of the reputed institutes that offer these courses in India include the College Britanica in Gurgaon, Delhi Institute of Fashion and Technology, Gemological Institute of India in Mumbai, Gemstone Artisans Training School in Jaipur, The Gemological Institute of India in Mumbai, Wigan and Leigh college in New Delhi, NIIFT, Aalisha Polytechnic in New Delhi, Indian Diamond Institute-Sardar Vallabhbhai Patel Centre of Jewellery Design and Manufacture, Katargam and Pearl Academy of Fashion spread all over India. There are even institutes that offer these courses as resident and distance education programs.

After successful completion of the jewellery designing course you will be able to design jewellery via drawings, renderings, wax originals or models. You can take up career as an artist jeweller, designer, jewellery designer, freelance designer or fashion jeweller. The options are wide and many. Other career options that are closely related to jewellery making and selling include repair personnel meant exclusively for doing repair work, stone setter for setting gem stones, production bench worker for monotonous hand jobs, caster, model creator for coming up with original models, platter, polisher, computer aided designer for creating designs using computers, teacher, sales personnel, stone dealer, store manager or owner, appraiser and gemologist for evaluating the quality and worth of the stones and jewels.